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Meet Your Dedicated Advocate

Diana Yates, CFP® Photo

Diana Yates, CFP®


I work with clients from all walks of life to transform their personal finances into a source of peace, freedom, and happiness. So wherever you’re starting from in your financial understanding or wealth building, you’re welcome here. Why? I firmly believe everyone should have access to a financial planner who has their best interests in mind as they prepare for their futures. 

Through our collaboration, I strive to create an open environment where your financial questions are welcomed, your concerns will be explored, and your vision will be imagined. My goal is to not only prepare a personalized plan with clear steps for you to take but to increase your financial knowledge along the way. My clients are those who seek an active role in their financial lives and are ready to be involved in building the futures they wish to see and the clarity they want to feel. 

I’ve been helping clients with investments and retirement planning for over 25 years. As a CERTIFIED FINANCIAL PLANNER™ professional, I bring the knowledge and experience necessary to help you save money, plan ahead to be prepared for unexpected expenses, and avoid costly financial mistakes. I have experience with people close to me encountering financial loss due to an unexpected job loss, a debilitating stroke in their 40’s, navigating life with dementia, and more. I have learned that unexpected events can take a financial and emotional toll. Looking ahead, having a plan, and having someone you trust in the area of financial advice, can help provide a sense of control when life puts you in tough situations. I strive to be that go-to person for my clients.

My areas of expertise include investment planning, retirement planning, insurance/risk management planning, college planning, cash flow analysis, tax planning and estate planning. I am also available for financial reviews, a second opinion, and rebalancing as needed. 

I hold a bachelor's degree in business administration from the University of California at Berkeley, and I am a member of NAPFA. 

I live in Ocala, Florida with my husband, Jim, and we are the proud parents of two Italian Greyhounds.